Cat Howell

Facebook Ads | Agency Life | Online Sales Funnels
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CATHOWELL

The 5 Team Members You’ll Need To Run A Six Figure FB Ads Agency

I’m posting this because I can remember, when I was at the starting point of shifting from freelancer to agency owner – right when I had cracked the system on how to onboard clients and was suddenly needing to hire a team FAST – thinking to myself – crap, WHO do I need to hire? Just

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CATHOWELL

Do You Know How to Spot & Fix Ad Fatigue…

Ad fatigue usually takes on the same symptoms as normal FB ad inflation costs, but whilst the latter is uncontrollable and unpreventable in many ways, FB marketers have a few key tactics up their sleeves when it comes to ad fatigue. WHAT’S AD FATIGUE Ad fatigue is quite simply an audience becoming blasé or “immune”

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CATHOWELL

Bots vs Email – Which One Is Better?

Bots vs Email – An Analysis of Three Different Campaigns & Results Being in the digital marketing space for a while, I’m used to new features, trends and technologies and the sheer panic that comes every time something new rolls out and the desire to become competent enough so to not become redundant – I think

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CATHOWELL

How to Use the New Facebook Analytics Tool: Funnels

  In this video I walk you through a cool new feature that allows you to map out your FB ad funnels and get an instant snapshot of how your funnels are performing and if each step is converting where it should be. To access this new feature, click on  ‘Analytics’ from your ad account.

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CATHOWELL

Facebook Ad Formats 2017

  Facebook ad formats 2017 – the latest specs and sizes for all the FB ad formats available Download printable A4: https://www.dropbox.com/s/qknq1cm7gw0gpbr/FBadsInfographicA4.pdf?dl=0 Download printable image format:  https://www.dropbox.com/s/vmpm2pk5czhw9qc/FBad-infographic3.pdf?dl=0  

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CATHOWELL

Facebook oCPM vs CPM – which one’s best?

  The word oCPM is getting thrown around a lot these days, but few understand the actual meaning – or rather – the implications of what this stands for and how to leverage it in campaigns. For those of you who haven’t come across the terms before: oCPM: optimised cost per thousand mile/impressions CPM: cost

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CATHOWELL

The Hiring Washing Machine…

On paper, hiring is pretty simple. Put out a job listing, screen the candidates, see if you vibe together, bring them into the business, train them up, and set them loose on your accounts. Simple. They’ll take work off your hands, free you up to bring in even MORE business, so that you can then

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CATHOWELL

Facebook Groups: The underdog of marketing tools

It’s no secret that Facebook can do amazing things for your business. More and more businesses are looking to Facebook ads, and it’s almost impossible to fathom that in 2017 any given business wouldn’t have a Facebook Business Page. And while Facebook Pages are undoubtedly an asset to any business, there is one majorly powerful

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CATHOWELL

Facebook’s Gift to Small Business: Local Awareness Ads

For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.   Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message. The experience has been

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