by Ines Lotfi | Oct 11, 2020 | Agency, Blog
Three months ago I had what could only be best described as a mental breakdown. After seven solid years of focusing all my energies on the growth of my business, everything sort of caught up with me and I reached a point where I couldn’t even get out of bed. I...
by Ines Lotfi | Jun 10, 2020 | Blog, Agency
Have you ever wondered what goes on behind the scenes of a seven-figure agency? The staff and team pulling the levers and the organizational structure and strategies driving growth? I know when I first started out as a freelancer back in 2013, there was...
by Ines Lotfi | Apr 9, 2019 | Blog
Katya Sarmiento’s Ultimate Hiring Hacks It’s happened to the best of us. We’ve all been burnt in the past by people who seem to have the right skill set. But as soon as you onboard them, they drop the ball. Whether this is your current situation, or...
by Ines Lotfi | Feb 20, 2019 | Blog
How Agencies Calculate Internal Hourly Rates While I don’t recommend ever sharing your hourly rate out to clients (they are paying you for an outcome, not time and doing so runs the risk of teaching clients to price hunt), it’s important that you have an...
by Ines Lotfi | Dec 1, 2018 | Agency
My palms were sweating. I could feel the lump in my throat tighten as my fingers clenched the corners of my blouse. Keep it cool, Cat. I straightened my back with the clearing of my throat and eyed his profile as he was reviewing the proposal. I had had the front of...
