Cat Howell

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Katya Sarmiento’s Ultimate Hiring Hacks

Katya Sarmiento’s Ultimate Hiring Hacks It’s happened to the best of us. We’ve all been burnt in the past by people who seem to have the right skill set. But as soon as you on-board them, they drop the ball. Whether this is your current situation, or you’re only just expanding and new to the

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The Digital Marketer’s Guide to Trolls

The Digital Marketer’s Guide to Trolls After six years of playing in the online marketing space, I’ve become somewhat immune to trolls – I often forget how horrible of an experience it was to deal with when I was first getting started out.  can be when you’re first getting started out. Spurred on by a

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How A Service Doc Can Help You Get Past Being Overworked and Underpaid

How A Service Doc Can Help You Get Past Being Overworked and Underpaid Every freelancer or agency owner has at one point found themselves in a situation where they would underprice their services and go way over scope on projects, in an attempt to keep clients on the books. And the truth is, it’s counterproductive

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Scaling Facebook Ads – We tested 7 methods, here’s what’s working best….

Split Test: The Best Way to Scale According to 7 Methods So your campaign is running great and it’s time to scale – or maybe your client wants to scale fast because they have a budget or ad spend quota they need to hit. However, what’s important to remember when you’re trying to scale, is

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How Agencies Calculate Internal Hourly Rates

How Agencies Calculate Internal Hourly Rates While I don’t recommend ever sharing your hourly rate out to clients (they are paying you for an outcome, not time and doing so runs the risk of teaching clients to price hunt), it’s important that you have an understanding of what your agency internal hourly rate is in

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How to Find & Hire your FB Ad Unicorn or Contractor!

How to Find & Hire your FB Ad Unicorn or Contractor!   You thought trying to crack the sales game was the hardest part about building your business or agency until you had to hire a FB Marketer to manage the campaigns and funnels! The experience can only be likened to trying to hit a

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SPLIT TEST: 1 DAY CLICK VS. 7 DAY CLICK 1 DAY VIEW

When setting up a campaign – Facebook will ask you whether you want to optimise for a 1 day click or a 7 day click 1 day view. The following posts examines which window to optimise for for optimal campaign results. What’s the difference? When you set up a campaign, Facebook automatically defaults to 7

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Split Test: Expanded Interests vs Normal Targeting?

Should you use it or not? We recently ran a split test to see if the targeting feature was worth a shot… here are our results… What is it? The expanded interests feature is where you essentially allow FB to go outside of the bounds of your normal targeting to try and find even more

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Why even bother hiring an agency?

My palms were sweating.  I could feel the lump in my throat tighten as my fingers clenched the corners of my blouse. Keep it cool, Cat.  I straightened my back with the clearing of my throat and eyed his profile as he was reviewing the proposal. I had had the front of it laminated to

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How to Stream a Live Counter on Facebook

Instead of having to create a video for your launch offer that involves hours of recording time and managing your posting at just the right time, why not try streaming a live counter to your Facebook page. This is setup using ClickFunnels and OBS, so check out the steps below to create your own. Tips

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How to Pitch and Onboard Lead Gen Clients

Not All Lead Gen Clients Are Created Equal This industry is often one of the best ones to get started with as Lead Gen funnels are fairly “easy” and straightforward to work with. But if you feel like you’re getting stuck inside the Freelancer loop and are facing a bottleneck when it comes to onboarding

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GDPR for Facebook Ads

IMPORTANT CHANGES TO FB’S TERMS: GDPR for Facebook Ads In light of the Cambridge Analytica scandal and the new GDPR rules taking effect on May 25th, Facebook has reviewed it’s own Terms – which apply globally (not just EU). If you’re an advertiser please take a moment to read some of the bigger points to

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How to Use Facebook’s Branded Content Tool

If you’re working with clients, chances are at some stage or another you’ll want to be able to leverage their customer testimonials or influencer marketing efforts. In the past – businesses would ask influencers to post to their pages and then get access to the ad account via Business manager (making things really messy and

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How to Set Up Facebook Appointments

Facebook recently announced a new feature that allows leads and prospects to request appointments using the native Messenger platform – Facebook appointments!  Currently, there are some limitations to the feature – such as the inability for the customer do just directly book in and confirm appointments, but one of the big draw cards (and a

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Repeat Purchase Strategies (And two hacks you had no idea about)

It’s sad but true… marketers (& brands) usually completely overlook the most important people that drive the business – customers. As in, existing customers.  Those that have already shown trust, affinity and preference over other products towards yours (or your clients’).  Individuals who have already been through whatever complex mind-blowing funnel you managed to concoct.

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Facebook Ad Carpet Bombing – Does it Work?

FB AD CARPET BOMBING  – DOES IT WORK?   The question of whether or not blanket marketing with FB ads is a good idea came up yesterday inside the Academy…   For those of you who aren’t aware of the term – it’s also referred to as “carpet bombing” and is basically when you don’t

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Facebook Microdata – what it is & how to set it up

  In May 2017 Facebook rolled out a pretty epic update to the pixel – epic because it was a massive power play and showed just how intent the platform is to improving advertising, the user experience as well as encroach on the search engine/Google sphere. You may have noticed it already, and perhaps thought

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The 5 Team Members You’ll Need To Run A Six Figure FB Ads Agency

I’m posting this because I can remember, when I was at the starting point of shifting from freelancer to agency owner – right when I had cracked the system on how to onboard clients and was suddenly needing to hire a team FAST – thinking to myself – crap, WHO do I need to hire? Just

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Do You Know How to Spot & Fix Ad Fatigue…

Ad fatigue usually takes on the same symptoms as normal FB ad inflation costs, but whilst the latter is uncontrollable and unpreventable in many ways, FB marketers have a few key tactics up their sleeves when it comes to ad fatigue. WHAT’S AD FATIGUE Ad fatigue is quite simply an audience becoming blasé or “immune”

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Bots vs Email – Which One Is Better?

Bots vs Email – An Analysis of Three Different Campaigns & Results Being in the digital marketing space for a while, I’m used to new features, trends and technologies and the sheer panic that comes every time something new rolls out and the desire to become competent enough so to not become redundant – I think

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How to Use the New Facebook Analytics Tool: Funnels

  In this video I walk you through a cool new feature that allows you to map out your FB ad funnels and get an instant snapshot of how your funnels are performing and if each step is converting where it should be. To access this new feature, click on  ‘Analytics’ from your ad account.

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Facebook Ad Formats 2017

  Facebook ad formats 2017 – the latest specs and sizes for all the FB ad formats available Download printable A4: https://www.dropbox.com/s/qknq1cm7gw0gpbr/FBadsInfographicA4.pdf?dl=0 Download printable image format:  https://www.dropbox.com/s/vmpm2pk5czhw9qc/FBad-infographic3.pdf?dl=0  

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Facebook oCPM vs CPM – which one’s best?

  The word oCPM is getting thrown around a lot these days, but few understand the actual meaning – or rather – the implications of what this stands for and how to leverage it in campaigns. For those of you who haven’t come across the terms before: oCPM: optimised cost per thousand mile/impressions CPM: cost

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The Hiring Washing Machine…

On paper, hiring is pretty simple. Put out a job listing, screen the candidates, see if you vibe together, bring them into the business, train them up, and set them loose on your accounts. Simple. They’ll take work off your hands, free you up to bring in even MORE business, so that you can then

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Facebook Groups: The underdog of marketing tools

It’s no secret that Facebook can do amazing things for your business. More and more businesses are looking to Facebook ads, and it’s almost impossible to fathom that in 2017 any given business wouldn’t have a Facebook Business Page. And while Facebook Pages are undoubtedly an asset to any business, there is one majorly powerful

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Facebook’s Gift to Small Business: Local Awareness Ads

For years, NZ business owners trying to promote their small local business on Facebook struggled with targeting.   Even with all the Interest or demographic segmenting, localising ads was near impossible and the result was a Grey Lynn shop promoting ads to South Auckland just to ensure adequate reach of message. The experience has been

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