by Cat Howell | Aug 28, 2017 | Blog, Facebook Ads - Advanced
In May 2017 Facebook rolled out a pretty epic update to the pixel – epic because it was a massive power play and showed just how intent the platform is to improving advertising, the user experience as well as encroach on the search engine/Google sphere....
by Cat Howell | Aug 14, 2017 | Facebook Ads - Advanced
I’m posting this because I can remember, when I was at the starting point of shifting from freelancer to agency owner – right when I had cracked the system on how to onboard clients and was suddenly needing to hire a team FAST – thinking to myself...
by Cat Howell | Jul 9, 2017 | Facebook Ads - Advanced
Bots vs Email – An Analysis of Three Different Campaigns & Results Being in the digital marketing space for a while, I’m used to new features, trends and technologies and the sheer panic that comes every time something new rolls out and the desire to...
by Cat Howell | Jun 17, 2017 | Blog, Facebook Ads - Advanced
The word oCPM is getting thrown around a lot these days, but few understand the actual meaning – or rather – the implications of what this stands for and how to leverage it in campaigns. For those of you who haven’t come across the terms...
