by Ines Lotfi | Feb 5, 2018 | Blog
Facebook announced a feature – Facebook Appointments that allows leads and prospects to request appointments using the native Messenger platform – Facebook appointments 2 years ago, there are new things of it that works to optimize your Facebook lead gen...
by Cat Howell | Aug 9, 2017 | Blog
Ad fatigue usually takes on the same symptoms as normal FB ad inflation costs, but whilst the latter is uncontrollable and unpreventable in many ways, FB marketers have a few key tactics up their sleeves when it comes to ad fatigue. WHAT’S AD FATIGUE Ad fatigue...
by Cat Howell | Jun 17, 2017 | Blog, Facebook Ads - Advanced
The word oCPM is getting thrown around a lot these days, but few understand the actual meaning – or rather – the implications of what this stands for and how to leverage it in campaigns. For those of you who haven’t come across the terms...
