I’m posting this because I can remember, when I was at the starting point of shifting from freelancer to agency owner – right when I had cracked the system on how to onboard clients and was suddenly needing to hire a team FAST – thinking to myself – crap, WHO do I need to hire?
Just like everything else in the FB ads world – they don’t teach you this stuff in school!
Below are the five people you’ll need on your team in order to run a very effective/efficient and highly lucrative agency. With these five critical players, you should be able to build a $100,000/mth business.
PLEASE REMEMBER: DON’T hire your team until you know how to onboard the clients and have consistent revenues. I made the mistake of taking out a bank loan to fund my team the first time around and it nearly took me under (if you want to check out how to scale properly, view the live training I ran)
CRITICAL TEAM MEMBER #1: Your Account Manager
This person is usually the first one you will hire internally. Why? Because they will relieve you from the work you are most likely dreading the most and that is consuming most of your time:looking after your clients!
Some of the tasks of the Account Manager include:
- answering emails & phone calls
- reporting (monthly or weekly)
- client meetings
- upselling/crosselling
In short – their role and how they are KPI’d is in maintaining retention of your accounts – basically keeping clients happy 😉
CRITICAL TEAM MEMBER #2: Your Facebook Ads Specialist
While you would think this role is one of the most critical and important ones in your business,and it’s usually the first role most people hire for – the reality is that your FB marketer is usually the LAST person you would hire internally, simply as – with the right processes in place – it’s relatively easy to outsource this role.
Typically you’ll be hard pressed to find someone who is an expert at the tactical side as well as on the creative side (copy etc),especially if you are recruiting internally.
CRITICAL TEAM MEMBER #3: Your Funnel/Integrations Specialist
With the exception of brand awareness type campaigns, success on Facebook will generally always involve funnels and integrations. You know the stuff:
- connecting lead ads to client’s CRM
- ensuring SMS notifications are triggered
- ensuring landing pages convert where they need to
- and so much more!
This role is a pretty key role in your FB ads agency, if you can find one that already knows the FB ads side, even better but they are normally freelancers themselves doing their own thing (and can therefore be difficult to hire internally).
CRITICAL TEAM MEMBER #4: Your Operations Manager
The glue that holds the team together. Your Operations Manager will typically be the last hire (until you bring on a CEO or Managing Director to complete replace yourself if that’s what you’re after) and is what we free your time from your business!
Some of the tasks include:
- managing the team
- ensuring KPI’s are being met and targets are on track
- building processes to support the team and client results
CRITICAL TEAM MEMBER #5: Your Content Marketer
Adding text to videos, gifs, and graphic images usually requires someone adept in the Adobe Suite or other program. If you’re lucky enough your FB Specialist will have this creative and copy skills, but don’t count on it (typically, FB Marketers that are great at the data and analytics side aren’t so flash on the copy/creative side).
Your Content Marketer pulls together visuals and copy based on the client’s branding and assists in the ads and funnel builds.
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With the above team structure, you should easily be able to hit $100,000/mth in revenues (NOTE: this assumes you hired the right people and that they are all preforming well).
Check out the live training I ran on how to bring in that much revenue into your agency – click here: https://www.facebook.com/socialuplab/videos/1722795361064407/